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Hot Wheels Collectors

360 Marketing Campaign, Social Media Content, Influencer Management

A massive undertaking for Race Service team, with 23 influencers, 11 locations, 5 cities and 39 different videos.

We covered all aspects of the car community and automotive lives, showcasing the die-cast collecting lifestyle and the passion of adult car enthusiasts who collect Hot Wheels.

 

7
Influencers
1
Locations in 5 Cities
8
different videos, 340+ different formats