Hot Wheels Collectors
360 Marketing Campaign, Social Media Content, Influencer Management
A massive undertaking for Race Service team, with 23 influencers, 11 locations, 5 cities and 39 different videos.
We covered all aspects of the car community and automotive lives, showcasing the die-cast collecting lifestyle and the passion of adult car enthusiasts who collect Hot Wheels.
Locations in 5 Cities
different videos, 340+ different formats